In the crowded marketplace of today, brands are constantly vying for attention. But beyond the flashy ads and competitive pricing, what truly sets a brand apart? The answer lies in its story. Storytelling in branding isn’t just a marketing strategy; it’s an art that can forge deep emotio

Introduction Customer retention is the cornerstone of sustainable business growth. While attracting new customers is critical, retaining them is even more valuable. In fact, returning customers spend 67% more than new ones, making them a vital focus for any successful marketing strategy. Among th